* Brazilians' strong preference for local content, giving local
providers an opportunity to take share from Google and MSN
* As broadband penetration grows, so does the opportunity for
richer online experiences such as video streaming and music downloads
* Brazilian consumers are becoming more comfortable with
purchasing online
Other Highlights:
Brazil is the global leader in Java programmers – BRASSCOM
Year over year Online population growth in Brazil = 27% as of June 2008 which outpaces the worldwide average – comScore
33% of unique visitors to Brazilian web sites come from outside of Brazil – comScore
Brazilians are far more likely to use Social Networks and Blogs than the average global Internet user – comScore
Brazilians love of shopping reflected in above average visiting retail sites particularly consumer electronics – comScore
Brazilians use lots of comparison shopping versus rest of world (twice more than average for the rest of world) – comScore
Orkut (owned by Google) is the primary social network in Brazil – both reach and usage metrics outstrip all others . 8 out of 10 online users in Brazil visit Orkut – comScore
Brazil has the largest and fastest growing online population in an important emerging region – comScore
According to the Brazilian news magazine Exame, Google has made Brazil the center of its Latin American operations, placing former country director Alexandre Hohagen at the helm.
Google is understood to have chosen Brazil for its superior regional performance. While the Mountain View, California-based search giant doesn’t comment on regional numbers, the article claims that Brazil is Google’s fastest growing market (hard to verify, but it’s certainly one of the fastest growing), generating an estimated $500 million per year in revenues. This is all the more impressive considering the Brazilian office was opened just three years ago and has only 200 employees.
The decision to run Latin American operations from Brazil comes soon after another decision to move all development and management of Orkut to that country, with most of the engineering in the city of Belo Horizonte. Orkut is Google’s social network, which enjoys most of its popularity in Brazil and India.
Brazil is also said to have the second largest number of Gmail accounts, perhaps because of the popularity of Orkut. Google’s biggest white labeled Gmail customer may also be in Brazil: iG, a portal with over 9 million accounts.
Spontaneous gifts are generally well-received. But it's hard to find the time to shop & ship, let alone to remember to send an attentive something "just because." A Brazilian startup offers a simple solution.
In Brazil, there is a law to encourage the software industry, where a company can avoid paying ICMS taxes if they invest in software development in Brazil. This could be marketed to multinationals operating in Brazil as a way to lower their tax burdon if they shift software development to Brazil. Clever. This is a form of trade barrier that encourages local infant industry development (strategic industry). Similar as what Brazil did with airplane industtry and film (see law Rouanet)
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