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Culture issues in Brazil

Page history last edited by Brian D Butler 11 years, 11 months ago

Table of Contents

  1. External Link:
  2. COI in action: Brazil vs USA
  3. Key differences:
  4. Links from GloboTrends
  5. External Links about Brazilian Culture
    1. Attitudes
    2. Business/Industry
    3. Religion
    4. Brazilian History of Food Culture
    5. Culture
  6. Brazilian Culture:
  7. External links

 

External Link:

Before traveling abroad, its worth taking a look at the guides from the "Center for Intercultural Learning". Country-by-country guides with a perspective on what to expect, topics to avoid talking about, and suggestions on how best to bridge cultural divides. A resource worth bookmarking for sure...

 

see more links to other great resources listed below...

 

 

 

COI in action: Brazil vs USA

to learn what we mean by "COI", please see also the GloboTrends page on culture

 

 

 

 

Adding in COI Country Profiles

 

 

 

 

Key differences:

Environment:

  • How individuals view and relate to the people, objects, and issues in their sphere of influence. The range is from those who want to control their environment on one end, such as Americans, to those who value harmony and constraint above all, on the other, such as many Asian cultures.
  • USA -control
  • Brazil - harmony, control

 

 

Time:

  • How individuals perceive the nature of time and its use. This has three axes—one regarding focus, such as those who prefer to focus on one thing at a time to those who are multi-focused; a second that measures those who see time as fixed versus those who see it as fluid; and a third that captures a person’s predilection for viewing things in the present, the past, or the future. For example, many Americans are single focused, fixed time, and future oriented, which is why they often face challenges with Latin Americans, for example, who are multi-focused, see time as a fluid thing, and for whom the past is a key driver.
  • USA - single focued, fixed
  • Brazil - multi focused, fluid

 

Action:

  • How individuals view actions and interactions. This dimension measures one’s penchant for “doing” versus “being.” Again, Americans are very doing-oriented, while many other cultures, especially in the Middle East, are being-oriented.
  • USA: doing
  • Brazil: being

 

Communication:

  • How individuals express themselves. This dimension measures communication styles and predilections across four indicators: context, which refers to how much the context of a situation drives the conversation (Americans typically say what they mean, which is low context; in a high context culture, such as Japan, you are supposed to surmise things from what’s not being said); direct versus indirect communication styles (Americans are typically direct; Japanese are indirect); expressive styles, which means using facial and hand gestures as part of communicating versus an instrumental style, in which a person is far less demonstrative when communicating; and how much formality is required to communicate in a given culture. Americans are typically low context, direct, expressive, and informal in their conversational approach; on the other end of the spectrum, Japanese are high context, indirect, instrumental, and very formal in business communications.
  • USA:  low context, direct, instrumental
  • Brazil:  high context, indirect, expressive

 

Space:

  • How individuals demarcate their physical and psychological space. Americans typically treat their physical and psychological space as private and guard it against strangers; other cultures are conditioned to a more public approach to both aspects. Hence, Americans are uncomfortable with customs in the Middle East in which men kiss each others’ cheeks in greeting and hold hands when walking together.
  • USA - private
  • Brazil - private / public

 

Power:

  • How individuals view different power relationships. Western cultures typically value equality between people, especially in the US. In many other cultures, especially in Asia, age and status associated with it and position are venerated, and hierarchy is paramount.
  • USA:  equality
  • Brazil: hierarchy

 

Individualism:

  • How individuals define their identity. This dimension ranges from those on one end, such as many Americans, who see themselves as individuals first and as members of a community second, to those on the other end of the spectrum, such as many Asians, who see their interests as tied first and foremost to being members of a community.
  • USA: individualistic, universalistic
  • Brazil: collectivistic, particularistic

 

Competitiveness:

  • How individuals are motivated. This dimension measures what motivates people in regard to others; many Americans, for example, are motivated by competitive factors, such as getting ahead and succeeding personally. In other cultures, the prevailing cultural emphasis is on succeeding through cooperating with others and moving the larger enterprise ahead.
  • USA: competitive
  • Brazil: collective / competitive (in group / out), 

 

Structure:

  • How individuals approach change, risk, ambiguity, and uncertainty. This dimension ranges from those who like to work within orderly confines, to those who flourish in flexible situations. Many Americans are pre-disposed toward flexibility, while many Japanese prefer order.
  • USA & Brazil... both flexible.  Finally, we agree on something!!

 

Thinking:

  • How individuals conceptualize. This dimension measures how people think, from inductive to deductive reasoning to linear to systemic patterns of data collection and analysis. Many Americans are inductive, linear thinkers who like short, relevant statements and anecdotal examples, to Germans, who like theoretical concepts and abstractions.
  • USA:  Inductive, linear
  • Brazil: deductive, systemic

 

read more from Thunderbird here  Download the PDF »

see the TMC site here: http://www.tmcorp.com/

 

 

Links from GloboTrends

 

 

see:

 

 

Related Topics

 

 

see also:

 

 

Department of Culture and Communication

  1. culture (landing home page for cross cultural issues) 
  2. cross cultural communication and management
  3. cross cultural experience and careers  
  4. culture and entrepreneurship
  5. Culture issues in Brazil 
  6. Culture, Economic Development and Trade
  7. culture and entrepreneurship
  8. Culture issues in Brazil
  9. Global mindset
  10. International Business
  11. Global Citizenship
  12. cross cultural experience and careers 
  13. cultural differences of different places - tips to be aware of 
  14. Regional Guides

 

 

 

Thank you for visiting the "culture" page in GloboTrends.  For more information, please also see our related pages: 

 

 

External Links about Brazilian Culture

 

Attitudes

 

Business/Industry

 

 

Religion

 

Brazilian History of Food Culture

 

Culture

 

 

Brazilian Culture:

 

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External links

 

see:  http://www.international-business-etiquette.com/

 

 

 

http://www.worldbusinessculture.com/

World Business Culture provides culture-focused country profiles for 35 countries for use in global organizations or in studying international trade. Each profile covers a wide range of topics such as communication styles, dress code, management style and top tips for the particular country. Registration is optional and information can be accessed without.

Category: Reference: Culture

 

 

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