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Marketing Strategy

Page history last edited by PBworks 15 years, 9 months ago

Marketing Strategy

 

 

Question:

I am the head of Corporate Communications and Marketing for a start-up company that is embarking on unifying messaging system services. We are now coming up with an effective marketing plan and implementation plan for the service, which is quite new in Asia Pacific. I need help in terms of planning the marketing strategy for this service in terms of cost-effective marketing and the strategic partners for this purpose. Thanks.

 

Answer:

There is no simple standard. With business plans, for example, you can assume they need a company summary, product or service summary, market analysis, strategy and specific plans, management team analysis, and financial analysis. With marketing plans, however, there is no simple standard.

 

Certainly, as far as I'm concerned, marketing plans should focus on target markets and market needs first. You should never do a marketing plan without a good understanding of these two key elements.

 

Beyond that, form and contents vary widely. Usually a marketing plan includes market analysis, strategy, sales forecast, and expense budget.

 

While I don't contend that it's any sort of a standard, there are some suggested marketing plan outlines posted on our Marketing Plan Pro website.

 

This is what that product is about, by the way. You can get more information about Marketing Plan Pro here. It was designed to help you write a professional marketing plan.

 

Tim Berry

experts@paloalto.com

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