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Toys R Us

Owns over 1000 stores in 21 countries

Employs over 50,000 people

approx 620 toy stores in the US, 300 toy stores in other countries, and 210 clothing stores in US (Kids R Us)

worlds largest toy specialy retailing chain

In 1995;

net income (Revenue - Expenses) = $531 Million

Revenue of $7 billion

Profit margin (Net income / Revenue) = 7.6%

Competition from discount stores such as Wal-Mart and K-Mart

Toys R Us has relied on growth in internatinal markets to maintian double digit growth

Since 1993, TRU international store openings have exceeded domestic openings.

Internatinoal sales now account for more than 25% of TRU's total revenues

Focus on using local management, distribution systems, superior technology and aggressive marketing and low prices

Toys "R" Us

is a toy store chain based in the United States, Canada, Australia and the United Kingdom. The company operates 587 stores in the United States and nearly 600 stores are operating in 29 other countries, some of them under franchises or licenses. The flagship store in New York City's Times Square is the largest toy store in the United States, featuring a colorful ferris wheel.

Other "R" Us chains

Toys "R" Us store at United Square Mall, SingaporeToys "R" Us, Inc. also owns other chains:

• Kids "R" Us - A store that is out of business, dealt with children's clothing. Most Kids "R" Us stores are still co-branded with older Toys "R" Us stores. Kids "R" Us is also the brand name label of kids' clothing found at the Geoffrey Stores.
• Babies "R" Us - Baby superstore
• Geoffrey's Toys "R" Us/Geoffrey's - Stores named for Toys "R" Us mascot Geoffrey the Giraffe, offering toys, juvenile merchandise, and children's apparel all in one location. Other features include a "Studio G" activity center. Mostly found in the American Midwest. The first store under the "Geoffrey" banner opened in Fond du Lac, Wisconsin, but eventually closed. Two other remaining * Geoffrey's Toys "R" Us stores in Wisconsin still exist in nearby markets, such as the Green Bay, Wisconsin and Appleton, Wisconsin markets.
• Toys "R" Us Toy Box (introduced in 2003) - This version of Toys "R" Us is found in Albertsons, Giant, Jewel-Osco supermarkets, and stores in Hong Kong and Singapore.
• Toys "R" Us KidsWorld - A toy superstore format introduced in 1996. Stores were built in Elizabeth, New Jersey, and Fairfax, Virginia (which was remodelled in 2006 into a standard Toys "R" Us).
• Toys "R" Us/Kids "R" Us - co-branded stores found in markets not served by the Geoffrey Stores. A current example of these stores can be found in markets such as the Horseheads, New York market or the York, Pennsylvania markets.
• Toys "R" Us Express - mini store version of Toys "R" Us, found inside Asian stores. (Hong Kong, Macau, Malaysia, Taiwan (Republic of China), and other)
• Imaginarium - An independent chain of kids toy stores with a focus on learning toys, located mostly in malls was bought by Toys "R" Us in 1999. Its mascots were Cosmo (a purple puppy) and Professor Fun. When most of the Toys "R" Us stores were remodeled, their layouts were redesigned to included an Imaginarium department.
• Toys "R" Us Philippines- Toys "R" Us in the Philippines, found in the Robinsons Galleria mall.

International locations

Toys "R" Us, International is a separate division of which operates the toy stores outside of the United States. Toys "R" Us, International opened its first stores in 1984 in Singapore and Canada. Today, Toys "R" Us International operates, licenses or franchises approximately 570 toy stores in 29 countries outside the United States.

Australia

Austria, 10 Stores

Bahrain

Canada, established 1984

China (Mainland), established December 2006

Denmark

Egypt

Finland, established 2006

France

Germany, established 1987, 48 Stores, domicile of Toys "R" Us Europe (Cologne)

Hong Kong

Indonesia

Ireland (Republic)citation needed

Israel, established 1995 1, 23 stores in 2006 2

Japan, established 1989

Macau

Malaysia

Netherlands

Norway

Philippines Opened late Feb

Portugal

Qatar 1 store, in Doha

Saudi Arabia

Singapore, established 1984, 7 stores including Vivocity

South Africa

Spain

Sweden, established 1994

Switzerland, 4 Stores

Taiwan (Republic of China)

Thailand, established 2005

Turkey

United Arab Emirates

United Kingdom, UK established 1985, 74 stores and 2 Babies "R" Us stores