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Table of Contents:

Consumer trends

PERKONOMICS.

It’s an easy-to-apply trend, covering the rise of novel perks and privileges that deliver on consumers’ need for status, convenience and, in these turbulent times, a little bit of empathy.

Status Stories vs Status Symbols

status stories: As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.  read more trends:  http://www.trendwatching.com/briefing/

Giving away products for free (in order to make money)

Giving away products for free (in order to make money):   There is an ongoing rise of free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.  This trend thrives on an all-out war for consumers' ever-scarcer attention and the resulting new business models and marketing techniques, but also benefits from the ever-decreasing costs of producing physical goods, the post-scarcity dynamics of the online world (and the related avalanche of free content created by attention-hungry members of GENERATION C), the many C2C marketplaces enabling consumers to swap instead of spend, and an emerging recycling culture.  Expect this trend to become an integral if not essential part of doing business.  read more from trendwatching.com 

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