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flex cars in Brazil

Page history last edited by PBworks 15 years, 8 months ago

 

3.  flex cars in Brazil  - cars that run on both gasoline and/or ethanol (from sugar cane in Brazil)

 

 

 

Bosch and Magneti Marelli fight the hegemony of the technology for cars bicombustíveis.

 

Magneti Marelli is from Italy, and Bosch is from Germany.  Both are competing for dominance in the Brazilian market (will the winner be better positioned to export technology?)

 

The auto giants have become rivals since the flex technology, which allows the vehicle to run over a fuel, came to the general public in 2003.  From there to here, Bosch and Marelli dispute over leadership of successive improvements for which the technology is going. The effort to conquer both in this position can be explained by the following: in just five years, the participation of cars flex in the industry's sales jumped from 3.7% to 85.2%, or 48.2 thousand units to 1, 6 million by October this year. And because of this, the market billionaire that the two were digladiam.

 

The latest round competition that happened last week. Within a gap of two days, the companies presented their unprecedented departure from the cold systems for vehicles bicombustibles. For consumers, the name pompous mean the end of the tanquinho of petrol which is under the capô and that needs to be supplied from time to time to trigger the engine cold days.

 

For automakers, the system will mean reduced costs. What is less a component in the assembly of more than 1.5 million vehicles, as well as an estimated 35% reduction in emissions of hydrocarbons. Marelli and Bosch guarantee that the first vehicles with the system come to market next year.  None, however, announced signing of a contract assembler.  The first that you do, do with the pomp and circumstance.  This is since 2003, so did last week and will continue to happen. Bosch, for example, ensures that was the first to develop the system bicombustível the beginning of the decade to 90.  Marelli, however, is proud to say that was a pioneer in the commercial launch of the system with the marketing of the Gol Total Flex 1.0.

 

The best is that the two continue to invest in research to improve its own system and overcome competition. In Marelli, developing technologies for alternative fuels consumes more than 9 million per year and dedication of 120 engineers.  "We have a dedicated structure that allows us to lead in technology," says the MONEY Silvério Bonfiglioli, president of the company in Brazil.

 

At Bosch, investments in the generation flex exceed $ 1 billion since 2003.  As a result, the system has evolved bicombustível to multicombustível with the opportunity to work with alcohol, petrol or NGV (Natural Gas Vehicles).  "At that time we face a semantic issue with our competitor, who invented the system alardeou Tuesday tetrafuel, while our already was long," says Besaliel Botelho, vice president of Bosch.  He refers to Marelli, which made a great release to disclose that their system would make the vehicles able to run with alcohol, petrol Brazilian, pure gasoline (used in Mercosur) and NGV. 

 

The provocations exist, but they have helped the Brazilian to sign his leadership in the development of alternative fuels.

 

 

 

The first motorcycle flex

Brazil is the world leader in the technology of cars bicombustível, called flex fuel, but until now there was no motorcycle produced in commercial scale that could run both with alcohol as with gasoline. An Eye on the title of the first motorcycle manufacturer flex in the world, the Brazilian subsidiaries of Yamaha and Honda started a few months ago a race to launch the product. The Yamaha already have a model with engine capacities of 250 electronic injection, basic requirement for a motor flex. Enough small adjustments to the bike use alcohol or gasoline. The Honda bikes need of deeper changes, because still use carburetor. In the market, comments that the Yamaha launches, even in the first quarter of 2008, its first bike flex. The company, which has already presented a prototype for a fair of auto, not commented on the matter.

 

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