page director: Brian D. Butler
contributors: if you are interested in contributing see here
Table of Contents:
Trends in Europe:
France also has strong showing, with 21 percent growth, and ranks third after Germany and the UK in total Internet population, with 31.4 million visitors in June and a 61 percent penetration rate of the total population. The Netherlands, which has the highest penetration rate at 82 percent, actually showed a one percent decline to 11.2 million Internet visitors. I guess there is a limit to growth, even on the Internet.
Internet Penetration by Country:
Internet adoption was highest in the Netherlands, where 82 percent of the country's total population age 15 and older went online in June. Adoption rates were also high in the Nordic countries, with Denmark (77 percent), Sweden (76 percent), Norway (76 percent) and Finland (69 percent) rounding out the top five.
U.K. Internet users spent the greatest amount of time online, averaging 28.5 hours per user per month, while German Internet users recorded the most page views, averaging 2,906 pages per visitor. Although Russia had the fastest-growing audience in Europe, it ranked near the bottom in terms of penetration and page views.
European Internet Usage Overview
Ranked by Penetration of Total Country Population Age 15+*
Total Unique Visitors (000)** Age 15+
Home & Work locations
June 2008 vs. June 2007
Source: comScore World Metrix
|
Country
|
Penetration of Total Country population, Age 15+ Online (%)***
|
Average Hours per Visitor
|
Average Pages per Visitor
|
Europe
|
39%
|
23.3
|
2,665
|
Netherlands
|
82%
|
23.4
|
2,884
|
Denmark
|
77%
|
16.8
|
2,406
|
Sweden
|
76%
|
21.7
|
2,901
|
Norway
|
76%
|
19.9
|
2,480
|
Finland
|
69%
|
20.0
|
2,644
|
Switzerland
|
66%
|
19.0
|
2,176
|
United Kingdom
|
65%
|
28.5
|
2,836
|
France
|
61%
|
23.3
|
2,544
|
Belgium
|
60%
|
19.9
|
2,343
|
Austria
|
58%
|
16.0
|
2,078
|
Ireland
|
49%
|
14.6
|
1,536
|
Germany
|
49%
|
23.2
|
2,906
|
Spain
|
47%
|
25.1
|
2,218
|
Portugal
|
41%
|
19.8
|
2,393
|
Italy
|
39%
|
18.8
|
1,971
|
Russian Federation
|
14%
|
16.0
|
2,091
|
*Rankings based on the 16 individually reportable European countries in comScore World Metrix. European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable.
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
***Geographic population breakdowns supplied by U.S. Census Bureau, 2007.
Internet in Russia: growing Fast
For Web companies looking to expand abroad, Russia needs to be at the top of their list of markets to enter. Russia has the fastest growing Internet population in Europe, followed by France and Spain. In a comparison of 16 European Internet populations by country, comScore reports that Russia's Internet audience for the month of June grew 27 percent year over year, compared to 21 percent growth in France and 15 percent growth in Spain.
If you look at the total size of the Internet populations in each country, however, Russia ranks fifth with 17.5 million monthly Internet visitors. But by Internet penetration, Russia ranks last, with only 14 percent of the total population online. So there is still lots of room for growth there.
According to Comscore: "The total number of European Internet users grew 8 percent during the past year to 241.8 million visitors in June 2008. Russia ranked as the fastest-growing Internet audience in Europe, up 27 percent to 17.5 million visitors, followed by France (up 21 percent to 31.5 million visitors), Spain (up 15 percent to 16.2 million visitors), and Ireland (up 15 percent to 1.6 million visitors).
Russia has Europe’s fastest-growing population of internet users – The number of users in the country grew 23 percent, from nearly 12 million last September to more than 14.5 million this past September, according to Comscore. More stats on the Russian internet ad business here. Russia has been seeing rapid economic growth largely through developing and selling its generous oil and natural gas resources to other countries. The average Russian is seeing some of this money in their pockets, which no doubt ends up in more people demanding internet access.
Growth of European internet Audiences
Ranked by Year on Year Growth Rate*
Total Unique Visitors (000)** Age 15+
Home & Work locations
June 2008 vs. June 2007
Source: comScore World Metrix
|
Country
|
Jun-2007
|
Jun-2008
|
% Change
|
Europe
|
223,922
|
241,847
|
8%
|
Russian Federation
|
13,791
|
17,490
|
27%
|
France
|
26,106
|
31,463
|
21%
|
Spain
|
14,074
|
16,245
|
15%
|
Ireland
|
1,400
|
1,606
|
15%
|
Switzerland
|
3,743
|
4,183
|
12%
|
Denmark
|
3,109
|
3,437
|
11%
|
United Kingdom
|
31,669
|
34,860
|
10%
|
Belgium
|
4,807
|
5,237
|
9%
|
Italy
|
17,905
|
19,455
|
9%
|
Sweden
|
5,351
|
5,766
|
8%
|
Austria
|
3,767
|
4,056
|
8%
|
Norway
|
2,654
|
2,835
|
7%
|
Germany
|
32,857
|
34,986
|
6%
|
Finland
|
2,848
|
3,015
|
6%
|
Netherlands
|
11,287
|
11,227
|
-1%
|
Portugal
|
N/A
|
3,618
|
N/A
|
*Rankings based on the 16 individually reportable European countries in comScore World Metrix. European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable.
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
But a word of caution about Russia...
- How free of censorship the internet will remain in Russia is a big issue; the Russian government has chosen to crack down on media outlets that criticize it.
- Potential political conflict with West over crisis in Georgia highlighed the influence that politics can and sometimes does have on business. When dealing with Russia, you should first be aware of the political risk (is it currently high? low? find out!)
Links to KookyPlan pages
- internet industry
to watch Internet-based business models bridging the digital divide Clean-tech making technology affordable telecom industry trends Internet mobile web search engine technology Cloud Computing Open Innovation m…
- Silicon Valley of Europe
Europe's Internet scene has been lackluster in comparison with global innovation hot spots like Israel, China, and India—not to mention Silicon Valley. In part, that stems from a cultural stigma attached to failure. …
Unknown User edited 4 mos ago
- Venture Capital in Europe
thing for the internet entrepreneur. Less able to fritter their time and money away in the real world, more people arrive online to swell the ranks of the potential audience. Plus office rental gets cheaper. And Europe…
Unknown User edited 4 mos ago
- Internet around the world
faster than Europe, North America, and Asia. This is due in part to the low absolute penetration rates that exist currently in that region. The low rates of penetration in the fast growing areas, imply opportunities fo…
brian edited 9 mos ago
- internet country codes
Internet country code Afghanistan .af Albania .al Algeria .dz American Samoa .as Andorra .ad Angola .ao…
brian edited 9 mos ago
- international expansion
percent of all
Internet users in the country. That compares to 26 million monthly uniques (or a 46 percent reach) for Google in Japan. (In the U.S., the two are neck and neck, with Yahoo drawing 138 million monthly uniq…
- Estonia
voice-over-internet company Skype and file-sharing software Kazaa. Regions / Cities - Tallinn Investment Promotion Agency: Enterprise Estonia Liivalaia 13/15 Tallinn 10118 Estonia &nbs…
- troubles going global (business)
tool on the internet, providing a handy reference to those building their own. The iPhone dominates, here and abroad — This year’s-end Zeitgeist reflects both the most popular and the fastest-ris…
- Internet-based business models
(facilitated by the Internet and the myriad of services it offers to keep your overhead down, while enjoying similar capabilities as large companies). see our guide: raising capital - ideas for the entrepren…
- Europe
includes most of Europe, and has been renamed the "European Union". The two major areas of importance for business are the effects on trade policy, and the effects on agricultural policy . …
- municipal wi-fi
gaining free Internet access at hotspots. To avoid the initial ads you can simply pay a small fee to get online. Of the 176 business owners surveyed, 57% say they won't be interested in buying Wi-Fi network ads…
brian edited 10 mos ago
- telecom trends
fibre-optic internet cables. According to TeleGeography, there is an expected investment of $7 billion over the next 3 years. This comes after the previous crash in /01-'02 when there was a boom in undersea i…
- online video
traversing the internet -- Google CEO Eric Schmidt has pointed out that internet traffic generated by YouTube in 2006 was larger than all internet traffic combined in the year 2000. There is room for further grow…
- entering the European market from overseas
also: Europe, market entry , Marketing, strategy , Exports , Import Export business models, export subsidy , Spain market entry for cachaca , barriers to entry , 5 forc…
Unknown User edited 3 mos ago
Number of page visitors
Who visited recently?
Comments (0)
You don't have permission to comment on this page.