Will it work to market a website to a small niche?
Big Think, a video site for big ideas, plans on little traffic — When intellectuals log onto the Internet, where do they go for their YouTube experience? Big Think. The new site launches with videos from leaders in academia, politics and science, and is admiringly reviewed in the NYTimes. It hopes it can bring in the brains with videos of interviews with big name thinkers, alongside social features encouraging discussion by visitors. Its founders are former PBS producers, and it’s backed by big names including Peter Thiel and Larry Summers, ex-president at Harvard. Others in the seed investment — in the low millions of dollars — include South Africa’s David Frankel, Nantucket Nectars’ Tom Scott and TV producer Gary David Goldberg. Unfortunately, we can’t help but think the Ivory Tower crowd who might be interested in spending much time on Big Think is probably painfully small — take the evidence of Fora.tv, a similarly “intellectual” video site that has operated for most of 2007 with very little attention, or traffic.
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