Table of Contents:
Online Video
The explosive growth of google's YouTube and video-sharing services such as BitTorrent has led to a dramatic increase in the amount of data traversing the internet -- Google CEO Eric Schmidt has pointed out that internet traffic generated by YouTube in 2006 was larger than all internet traffic combined in the year 2000.
There is room for further growth -- even with YouTube's success, less than 1% of video is delivered over the internet, as existing broadcast systems such as television dominate. But that could change.
It's unclear how online video will impact the telecommunications carriers (such as AT&T (T) and Verizon Communications (VZ)) that own the pipes that deliver video to the end user, or the content providers (such as CBS (CBS), Time Warner (TWX), and Viacom (VIA)) that create the video in the first place. Because of the breadth of video located all overy the web, Video search will be very important to users as well as for those working on Video advertising models.
Challenges
One thing is clear, however -- online video requires massive amounts of bandwidth. A single 30-minuted sitcom requires as much bandwidth as over two years of email messages for an average user.1
- Assumes 30-minute sitcom requires 240MB, average person sends 15 emails a day with an average size of 18 KB
The bandwidth required for online video will require telecom companies to spend massive amounts of money on network upgrades to keep pace with the additional traffic.
YouTube's Challenges to monetize content:
You'll notice very few ad units while surfing YouTube, and none at all while watching videos contributed by ordinary folk like you or me. The reason? Google fears the legal repercussions of monetizing user generated content that may infringe on somebody else's copyright. But YouTube's homepage is different since it merely displays thumbnails that may lead to infringing content. And it has capitalized on that page by selling a video ad unit in the upper right-hand corner for $175,000 per day (plus a commitment to buy $50,000 more in advertising elsewhere on YouTube or Google). read more here
Internal corporate video sharing
Google added video to its paid business edition of Google Apps. With this service, customers pay $50 per year (per person) to get Gmail, Google Talk, video sharing, Google Documents and other tools for collaboration. For free, people can get a version that doesnt include support or API customization. They now allow full length videos uploaded for internal communication. But, in contrast to YouTube, with this business service...not anyone can see the videos, but instead they require invite access (to employees, investors, etc). Still, the product would be better if there was live-broadcasting or video conferencing (tools often used in business).
Add VIDEO to blogs....
Economics of Peer to peer video
- a great book from CITI
The rise of peer-to-peer (P2P) video as offered by YouTube, DailyMotion, and via Joost and BitTorrent signifies a shift from traditionally one-way, top-down, centralized, point-to-multipoint television, to a new, multipoint video world, where users create content and share technical resources.
While P2P represents a new technological architecture, the implications of this trend go far beyond technology; the ability to share digital content, including audio and video material, in real time, facilitates communication and promotes community without hierarchy or strict control. As Eli Noam, Lorenzo Pupillo, and their colleagues demonstrate in this volume, P2P has permeated the economics, culture, intellectual property, politics and policy of media.
Peer-to-Peer Video is the first book to apply economic analysis to the video P2P phenomenon. The authors provide contemporary examples from the U.S. and around the world to shed light on P2P as a mass medium, exploring such issues as pricing, licensing, security, and regulation. The result is commentary on a slice of popular communications culture that will interest scholars and students, policymakers, media industry professionals, and general readers alike.
For more information and to purchase a copy of the book, please click here: Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass Medium
Links from KookyPlan
- online video
! Online Video The explosive growth of [google]\'s YouTube and video-sharing services such as BitTorrent has led to a dramatic increase in the amount of data traversing the internet -- Google CEO Eric Schmidt has poin…
briandbutler edited 10 mos ago
- media entertainment industry
Hollywood online, raises $5M With the profusion of video sharing services on the internet, a number of startups are helping produce professional online content. Every Silicon Valley venture capital firm, it seems, wan…
brian edited 8 mos ago
- internet industry
CPMs for online ads, which bottomed in 2007 at $3.31, will start to rise again (see table below): —As global GDP continues to grow faster than U.S. GDP (3.9 percent versus 2.2 percent in 2007), Internet…
- YouTube
2006. online video …
Unknown User edited 3 mos ago
- User generated content meets profit sharing
overwhelming, but if online videos and their viral effects on the web are anything to go by, there is always the promise of a sudden 100,000 or even 1,000,000 downloads for the truly crazy or sexy, even if downloads are…
briandbutler edited 1 yr ago
- online advertising
Media, another online ad network, raises funds –The company says it reaches 120 million unique users per month. The round was led by Greycroft Partners, with iNovia Capital participating. Online Advertising Net…
- tech trends to watch
it to an
online site, and then you can always find your favorites no matter where you are. The most famous of all social bookmarking sites is:
http://del.icio.us/ . Other interesting compan…
- Mobile Web
study by the Online Publishers Association reports that about one-in-ten mobile Web users said they have made a purchase based on a mobile Web ad, while 23% said they have visited a Web site, 13% said they have requeste…
- Internet-based business models
cing eLance Paying online - PayPal Photos & Videos: Photobucket Other interesting sites: BitWine Shopping - Orbitz , Priceline-Com , eBay , Search: google , Yahoo …
- Netflix
world's largest online movie rental service, providing more than three million subscribers access to over 50,000 DVD titles. Under the company’s most popular program, for $17.99 a month, Netflix subscribers rent as ma…
brian edited 8 mos ago
- Valuations and internet companies
big 3 of online advertising...and they are out there shopping for content that people want to watch, so they can wrap that content in advertising (just like what the big 3 TV networks do). So, w…
- iPhone
mobile devices Online Publishers Association Mobile Web Research Advice for mobile Web design by Cameron Moll Get your website ready for the Mobile Web in 10 steps …
- telecom trends
wi-fi
online advertising tech companies to watch telecom trends telephone systems around the world External Links:
http://www.timesonline.co.uk/tol/news/uk/science/a…
- Subscription Business Models
brian edited 1 yr ago
- software as service
Winners Online tax preparation is an example of one successful SAAS category, Swenson said. Successful SAAS products typically share a common trait: People pay for them. Dont count out …
Unknown User edited 2 mos ago
- news corp
Serious On Online Advertising: Fox Interactive Ad Network To Power Other Sites Posted: 26 Nov 2007 07:33 PM CST Fox Interactive Media (FIM), the online arm of News Corp has plans to become a full service online advert…
brian edited 8 mos ago
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