books recommended by GloboTrends


 

Table of Contents:


 

 

"We would be worse than we are without the good books we have read, more conformist, not as restless[...]." "Like writing, reading is a protest against the insufficiencies of life. When we look in fiction for what is missing in life, we are saying, with no need to say it or even to know it, that life as it is does not satisfy our thirst for the absolute -the foundation of the human condition- and should be better."   (Mario Vargas Llosa, Peruvian writer. Excerpt from his speech when receiving the Literature Nobel Prize last week)

 

Translated above from original text in Spanish:  "Seríamos peores de lo que somos sin los buenos libros que leímos: más conformistas, menos inquietos[...]". "Igual que escribir, leer es protestar contra las insuficiencias de la vida. Quien busca en la ficción lo que no tiene, dice, sin necesidad de decirlo, ni siquiera saberlo, que la vida tal como es no nos basta para colmar nuestra sed de absoluto -fundamento de la condición humana- y que debería ser mejor." (Mario Vargas Llosa, escritor peruano. Extracto de su discurso al recibir el premio Nobel de Literatura la semana pasada)

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Our reviews:

coming soon...

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Books we want to read

          (next on our reading list...)

 

 

Culture, Society & Travel:

* from Economist.com's recommended reading list for 2010:

 

 

Through the Language Glass: Why the World Looks Different in Other Languages. By Guy Deutscher.Metropolitan; 320 pages; $28. To be published in Britain by Arrow in February; £7.99 :  A sceptical reappraisal of the popular, and often misunderstood, notion that language influences thought, by an Israeli-born linguist who now teaches at the University of Manchester.

 

   Sweetness and Blood: How Surfing Spread from Hawaii and California to the Rest of the World, With Some Unexpected Results. By Michael Scott Moore. Rodale; 336 pages; $25.99:  With its risk-taking, expanses of taut flesh and sun-bleached hair, surfing has been the coolest sport for more than half a century. But to be really good at it, you have to be a bit of a nerd. By a Berlin-based journalist and travel writer.

 

 McGilchrist’s Greek Islands. By Nigel McGilchrist. Genius Loci; 20 volumes; £120 for the set or approximately £9.95 per volume
Seven years in the writing, these are delightful, well-observed and literary pocket accompaniments to the Greek islands, by a British scholar. A welcome successor to theBlue Guides, now struggling, but for 92 years the pre-eminent handbooks for the independent traveller.

 

 

Politics

* from Economist.com's recommended reading list for 2010:

 

 

Country Driving: A Journey Through China from Farm to Factory. By Peter Hessler.HarperCollins; 432 pages; $27.99. Canongate; £14.99
Peter Hessler, an American journalist and author of a 2006 bestseller, “Oracle Bones”, gets behind the wheel to explore how roads, and with them cars, are changing China more quickly than any diktat from the Politburo.

 

 

  Molotov’s Magic Lantern: A Journey in Russian History. By Rachel Polonsky. Faber and Faber; 388 pages; £20 
A modern classic, inspired by Stalin’s violent henchman and the library he built, by a Russian scholar.

 

 

 

History:

* from Economist.com's recommended reading list for 2010:

 

 

Bloodlands: Europe between Hitler and Stalin. By Timothy Snyder. Basic Books; 524 pages; $29.95. Bodley Head; £20
How Stalin and Hitler enabled each other’s crimes and killed 14m people between the Baltic and the Black Sea. A lifetime’s work by a Yale University historian who deserves to be read and reread.

 

 Why the West Rules—For Now: The Patterns of History and What They Reveal About the FutureBy Ian Morris. Farrar, Straus and Giroux; 750 pages; $35. Profile; £25:  An entertaining and plausible book by a British historian at Stanford University that shows how debates about the rise of China or the fall of the West are ultimately a sideshow, as nature will bite back savagely at human society.

 

 

Science & Technology:

* from Economist.com's recommended reading list for 2010:

 

The Rational Optimist: How Prosperity Evolves. By Matt Ridley. Harper; 448 pages; $26.99. Fourth Estate; £20 
A well-known British science writer (and former Economist journalist) challenges the nabobs of negativity who argue that the world cannot possibly feed 9 billion mouths, that Africa is destined to fail and that the planet is surely heading for a climate disaster.

 

 

 

 

 

Business Books:

 

 

Strategy - Value Creation


DeBonis, Value-Based Marketing for Bottom-Line success

Goold, Corporate-Level Strategy : Creating Value in the Multibusiness Company

Drucker, Managing for Results

Kay, Foundations of Corporate Success: How Business Strategies Add Value

Kennedy, The End of Shareholder Value

Martin, Value Based Management. The Corporate Response...

Mintzberg, Inside Our Strange World of Organizations

Porter, Competitive Advantage : Creating and Sustaining Superior Performance

Stern, The EVA Challenge: Implementing Value Added Change...

Treacy, Double Digit growth

Trotta, Translating Strategy into Shareholder Value

Young, O'Byrne, EVA and VBM

 

 

Financial - Valuation - Intellectual Capital


Brealey, Myers, Capital Investment  and Valuation

Copeland, Valuation: Measuring and Managing the Value of Companies

Ferris, Valuation: Avoiding the Winner's Curse

Grant, Foundations of EVA

Kaplan, Norton, The Strategy- Focused Organization

Kaplan, Norton, Strategy Maps

Lev, Intangibles: Management, Measurement, and Reporting

Madden, CFROI Valuation

Rampersad, Total Performance Scorecard

Risher, Aligning Pay and Results

Smith, Valuation of Intellectual Property and Intangible Assets

Standfield, Intangible Management

  //Wiley GAAP 2004: Interpretation and Application of Generally Accepted Accounting Principles 2004"); //]]> Wiley GAAP 2004: Interpretation and Application of Generally Accepted Accounting Principles 2004

 

 

 

Organization - Change - Culture


Brickley, Designing Organizations to Create Value

Davenport, Process Innovation: Reengineering Work Through Information Technology

Fogg, Implementing Your Strategic Plan

Greiner, Power and Organization Development: Mobilizing Power to Implement Change

Hammer, Reengineering the Corporation: A Manifesto for Business Revolution

Hofstede, Cultures and Organizations

Imai, Kaizen: The Key To Japan's Competitive Success

Knight, Value Based Management. Developing a systematic approach..

Maslow, Toward a Psychology of Being

Black, Questions of Value

Clark, Neill, The Value Mandate: Maximizing Shareholder Value...

Edvinsson, Corporate Longitude

Kleiner, Who Really Matters - The Core Group Theory of Power, Privilege...

Rappaport, Creating Shareholder Value...

Young, O'Byrne, EVA and VBM

 

 

Communication - Marketing


DeBonis, Value-Based Marketing for Bottom-Line success

 

 

 

 

Leadership - Management


Freeman, Corporate Strategy and the Search for Ethics

Maxwell, //There's no such thing as "business" ethics: there's only one rule for making decisions"); //]]> There's no such thing as "business" ethics: there's only one rule for making decisions

Ferell, //Business ethics : ethical decision making and cases"); //]]> Business ethics : ethical decision making and cases

Walton, The Deming Management Method

 

 

 

Economic Development & bottom of pyramid marketing

 

1.  Hernando de Soto: "The other path":  Hernando De Soto describes the forces that keep people dependent on underground economies: the bureaucratic barriers to legal property ownership and the lack of legal structures that recognize and encourage ownership of assets. It is exactly these forces, de Soto argues, that prevent houses, land, and machines from functioning as capital does in the West--as assets that can be leveraged to create more capital. Under the Fujimori government, de Soto's Institute for Liberty and Democracy wrote dozens of laws to promote property rights and bring people out of the informal economy and into the legitimate one. The result was not only an economic boon for Peru but also the defeat of the Shining Path, the terrorist movement and black-market force that was then threatening to take over the Peruvian government. In a new preface, de Soto relates his work to the present moment, making the connection between the Shining Path in the 1980's and the Taliban today.

 

2. CK Prahalad: "fortune at the bottom of the pyramid"; 

 

 

 

 

Private Equity:

"Barbarians at the Gate," by Bryan Burrough and John Helyar, has been published with an extra chapter attempting to answer this question. The Economist

 

 

 

International Political economy (IPE):

 

"The limits of power" Andrew J. Bacevich ; "Former US Army Colonel Andrew J. Bacevich who identifies three major problems facing our democracy: the crises of economy, government and militarism, and calls for a redefinition of the American way of life" http://www.pbs.org/moyers/journal/09262008/watch.html

 

The Limits of Power: The End of American Exceptionalism

 

 

 

 

 

Online Economics Textbooks

 

List of Economics Nobel Prize winners (read their books):

 

 

 

Reports:

 

Global Entertainment and Media Outlook: 2008-2012

 

A leading entertainment and media industry forecast.

Covering the US, Europe, Middle East, Africa, Asia Pacific, Latin America, and Canada.

In-depth global analyses and five-year growth projections for 15 industry segments.

Outlook covers these industry segments:

 

 

 

Journals

Problem:  most managers read books from airports....then transform their company based on what they read....NOT GOOD!

 

Its better to read serious business journals....such as Harvard business review (most basic), or others...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Private Equity:

"Barbarians at the Gate," by Bryan Burrough and John Helyar, has been published with an extra chapter attempting to answer this question. The Economist

 

International Political economy (IPE):

 

"The limits of power" Andrew J. Bacevich ; "Former US Army Colonel Andrew J. Bacevich who identifies three major problems facing our democracy: the crises of economy, government and militarism, and calls for a redefinition of the American way of life" http://www.pbs.org/moyers/journal/09262008/watch.html

 

The Limits of Power: The End of American Exceptionalism

 

Online Economics Textbooks

 

List of Economics Nobel Prize winners (read their books):

 

 

 

 

 

 

 

Strategy - Value Creation


DeBonis, Value-Based Marketing for Bottom-Line success

Goold, Corporate-Level Strategy : Creating Value in the Multibusiness Company

Drucker, Managing for Results

Kay, Foundations of Corporate Success: How Business Strategies Add Value

Kennedy, The End of Shareholder Value

Martin, Value Based Management. The Corporate Response...

Mintzberg, Inside Our Strange World of Organizations

Porter, Competitive Advantage : Creating and Sustaining Superior Performance

Stern, The EVA Challenge: Implementing Value Added Change...

Treacy, Double Digit growth

Trotta, Translating Strategy into Shareholder Value

Young, O'Byrne, EVA and VBM

 

 

Financial - Valuation - Intellectual Capital


Brealey, Myers, Capital Investment  and Valuation

Copeland, Valuation: Measuring and Managing the Value of Companies

Ferris, Valuation: Avoiding the Winner's Curse

Grant, Foundations of EVA

Kaplan, Norton, The Strategy- Focused Organization

Kaplan, Norton, Strategy Maps

Lev, Intangibles: Management, Measurement, and Reporting

Madden, CFROI Valuation

Rampersad, Total Performance Scorecard

Risher, Aligning Pay and Results

Smith, Valuation of Intellectual Property and Intangible Assets

Standfield, Intangible Management

  //Wiley GAAP 2004: Interpretation and Application of Generally Accepted Accounting Principles 2004"); //]]> Wiley GAAP 2004: Interpretation and Application of Generally Accepted Accounting Principles 2004

 

 

 

Organization - Change - Culture


Brickley, Designing Organizations to Create Value

Davenport, Process Innovation: Reengineering Work Through Information Technology

Fogg, Implementing Your Strategic Plan

Greiner, Power and Organization Development: Mobilizing Power to Implement Change

Hammer, Reengineering the Corporation: A Manifesto for Business Revolution

Hofstede, Cultures and Organizations

Imai, Kaizen: The Key To Japan's Competitive Success

Knight, Value Based Management. Developing a systematic approach..

Maslow, Toward a Psychology of Being

Black, Questions of Value

Clark, Neill, The Value Mandate: Maximizing Shareholder Value...

Edvinsson, Corporate Longitude

Kleiner, Who Really Matters - The Core Group Theory of Power, Privilege...

Rappaport, Creating Shareholder Value...

Young, O'Byrne, EVA and VBM

 

 

Communication - Marketing


DeBonis, Value-Based Marketing for Bottom-Line success

 

 

 

 

Leadership - Management


Freeman, Corporate Strategy and the Search for Ethics

Maxwell, //There's no such thing as "business" ethics: there's only one rule for making decisions"); //]]> There's no such thing as "business" ethics: there's only one rule for making decisions

Ferell, //Business ethics : ethical decision making and cases"); //]]> Business ethics : ethical decision making and cases

Walton, The Deming Management Method

 

 

 

Economic Development & bottom of pyramid marketing

 

1.  Hernando de Soto: "The other path":  Hernando De Soto describes the forces that keep people dependent on underground economies: the bureaucratic barriers to legal property ownership and the lack of legal structures that recognize and encourage ownership of assets. It is exactly these forces, de Soto argues, that prevent houses, land, and machines from functioning as capital does in the West--as assets that can be leveraged to create more capital. Under the Fujimori government, de Soto's Institute for Liberty and Democracy wrote dozens of laws to promote property rights and bring people out of the informal economy and into the legitimate one. The result was not only an economic boon for Peru but also the defeat of the Shining Path, the terrorist movement and black-market force that was then threatening to take over the Peruvian government. In a new preface, de Soto relates his work to the present moment, making the connection between the Shining Path in the 1980's and the Taliban today.

 

2. CK Prahalad: "fortune at the bottom of the pyramid"; 

 

 

 

 

Cool Online Economics Learning Resources for Students

The Global Economics Game: In this software game, up to six players or computer opponents control the economic policy of one nation each.

Utility, Substitution and Demand: A series of lecture style pages on utility, substitution and demand with interactive learning activities.

Between the Sheets – Economics: A collection of Excel spreadsheets and accompanying material that cover a variety of economic topics. Spreadsheets are interactive and utilize macros.

Introductory Microeconomics Quizzes: A set of nine quizzes covering microeconomic topics, including supply and demand and consumer theory, from the University of California.

Eurogame: Control up to three companies and manage start up funds to grow your capital in competition with other students around the world in this free economics game.

Making Sense of the Federal Reserve: Online tour of the federal reserve with animations from Federal Reserve Bank of Kansas City.

Classic Economics Models: A collection of 25 of the most important models in classic economics.

Economic Indicators: A list of locations to find current values for economic indicators of the US economy such as the gross domestic product and consumer price index.

Economics Interactive Tutorials: A list of 13 interactive tutorial in JAVA that cover various topics in microeconomics including elasticity, marginal cost and supply and demand.

Graphic Modules on Comparative Advantage: A set of graph presentations that cover comparative advantage and specialization.

Microeconomic Case Studies: A set of case studies in which to apply microeconomics. Includes the student handout, teacher guide and answers in separate word documents.

Market Failure Notes: Notes on types and causes of market failure, including externalities and public good. Has simple graphs to illustrate points as appropriate.

Microeconomics Spreadsheets: A series of downloadable, interactive Excel spreadsheets covering topics in microeconomics.

Economics Interactive Tutorial: Cost Concepts: Illustrates fixed costs such as equipment leasing; and variable costs, such as labor, for firms with sound and interactive questions.

World Bank: The World Bank website contains economic data for many countries as well as information on current international monetary policies.

Microeconomics Sample Quizzes: A set of quizzes and exams for a microeconomics course from which to study and practice in .pdf format. Also includes lecture slides in PowerPoint format.

Economicae: Encyclopedia of economics terms, famous contributors and concepts. It is organized alphabetically with a separate biography section and is illustrated.

Economics of the Price System: Set of practice exams with answer keys to study from about pricing in free markets.

US Monetary Policy: An introduction to the goals and tools of US monetary policy from the San Fransisco Federal Reserve Bank.

National Bureau of Economic Research: Contains papers of current economic research being done and an extensive collection of economic data ranging from industry specific and business cycle to international and demographic.

Macroeconomic Problems: Set of lecture style slides with illustrations and graphs that focuses on the problems of unemployment and inflation.

 

 

 

Journals:

 

 

see:  http://mundorama.net/2009/03/01/periodicos-da-semana-7/  for good list