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consumer trends

Page history last edited by Brian D Butler 13 years, 4 months ago

 

 

Table of Contents:


 

 

2011: Consumer Trends:

     from trendwatching.com 

 

 

 

  1. RANDOM ACTS OF KINDNESS: In 2011, there will be no excuses left not to be kind as a brand. Here's why... Read more »
  2. URBANOMICS: Are you ready for hundreds of millions of more daring, more experienced consumers? And that's just one side effect of rapid global urbanization... Read more »
  3. PRICING PANDEMONIUM: Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same... Read more »
  4. MADE FOR CHINA (IF NOT BRIC): In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets... Read more »
  5. ONLINE STATUS SYMBOLS: In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity...Read more »
  6. WELLTHY: As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments...Read more »
  7. SOCIAL-LITES AND TWINSUMERS: SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences... Read more »
  8. EMERGING GENEROSITY: In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale... Read more »
  9. PLANNED SPONTANEITY: With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY... Read more »
  10. ECO SUPERIOR: When it comes to 'green consumption' in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way... Read more »
  11. OWNER-LESS: 2011 could be the year when sharing and renting really tips into mainstream consumer consciousness... Read more »

 

 

 

 

2010: Consumer trends

 

PERKONOMICS.:  It’s an easy-to-apply trend, covering the rise of novel perks and privileges that deliver on consumers’ need for status, convenience and, in these turbulent times, a little bit of empathy.

 

Status Stories vs Status Symbols:  status stories: As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.  read more trends:  http://www.trendwatching.com/briefing/

 

 

Giving away products for free (in order to make money):  Giving away products for free (in order to make money):   There is an ongoing rise of free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.  This trend thrives on an all-out war for consumers' ever-scarcer attention and the resulting new business models and marketing techniques, but also benefits from the ever-decreasing costs of producing physical goods, the post-scarcity dynamics of the online world (and the related avalanche of free content created by attention-hungry members of GENERATION C), the many C2C marketplaces enabling consumers to swap instead of spend, and an emerging recycling culture.  Expect this trend to become an integral if not essential part of doing business.  read more from trendwatching.com 

 

 

 

 

 

 

 

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