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Publix Super Markets, which recently opened its 900th store, in Murfreesboro, Tennessee

Publix is America's largest privately owned grocery chain, with revenues in 2006 of $21.7 billion, up 5% from 2005, and net profits of $1.1 billion, up 11%.


Publix has a market share of more than 40% in Florida, its home state, and it is taking business from Wal-Mart and others as it expands into Alabama, Georgia, Tennessee and South Carolina. It has a competitive edge over Wal-Mart because it is strong in precisely the areas where Wal-Mart is vulnerable. Take customer satisfaction, for example. Publix has ranked number one out of supermarkets on the American Consumer Satisfaction Index, published by the University of Michigan, since it began 14 years ago, whereas Wal-Mart ranks last


competition vs Wal-Mart in food stores.


due to customer sevice

great at real estate (best spots in town all across florida)

pick locations before area is developed


employee - ownership.

stock incentives for all employees (even baggers)

They own 31% of the firm through an employee share-ownership plan, making Publix the largest employee-owned company in America. (The rest of Publix, established in 1930 by George W. Jenkins, is largely owned by the Jenkins family, which still runs the firm.)


if you complain about an empoloyee 2x , they are gone

accept returns of any food item for any reason (even if you left steak in your hot car)


Niche stores: The company has opened Publix Sabor stores in south Florida, seeking to attract shoppers from its large Hispanic and Caribbean populations.


In a market where margins are slim, Publix makes 40% more profit on groceries than Wal-Mart does, says Burt Flickinger III of Strategic Resource Group, a consultancy.


Publix is not the only private, family-owned regional chain holding its own against Wal-Mart. Others such as H-E-B in Texas and Wegmans in the north-east have respectable market shares within their regions. But Publix is 60% bigger by revenue than the next largest private supermarket, Meijer in the Midwest. It is opening 37 new shops this year, both in Florida and farther afield.

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