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User generated content meets profit sharing

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User generated content meets profit sharing



Slowly but surely, established brands are climbing aboard the customer-made http://www.trendwatching.com/trends/CUSTOMER-MADE.htm bandwagon, inviting consumers to co-create. But as our sister-site trendwatching.com predicted a while ago, true co-creation can only blossom if brands share revenues resulting from consumer generated content with those same consumers. Which is why we like Vodafone Netherlands' new Kijkmij TV (Look at Me TV) http://www.vodafone.nl/Prive/Vodafonelive/fifawk initiative, which not only involves customers uploading their funniest, sexiest or most informative (cameraphone) videos, but also pays these minipreneurs 10% of revenues generated when other customers download their video.*


How it works: Vodafone customers shoot their own videos, using a camera or a cameraphone, and upload them to the Kijkmij TV channel. Videos will appear in one of the following categories: Erotica (Babes and Hunks), Bizarre, Holidays, Stunts, and 'I love...', and can be viewed via Vodafone's Live service. Downloads will cost 25 euro cents, meaning every viewed video will net the owner 2.5 cents. By uploading a video, participants are automatically assigned an account tied to their mobile phone number. Using PayPal's Masspay https://www.paypal.com/cgi-bin/webscr?cmd=_batch-payment-overview-outside , Vodafone pays out accrued earnings when accounts surpass EUR 10 (which equals 400 downloads).


Two and a half cents may not sound overwhelming, but if online videos and their viral effects on the web are anything to go by, there is always the promise of a sudden 100,000 or even 1,000,000 downloads for the truly crazy or sexy, even if downloads aren't free. After all – we're putting our bets on KijkMij's erotica category – sex sells! Only spoiler: Vodafone won't allow 'anything naked below the belt' ;-)


  • A similar program was launched in the UK last Fall, by mobile media company ''3: 'performers' get 1 pence per download.


We've said it before: the customer-made phenomenon is a dream come true for entrepreneurs: instead of having to cook up new goods, services and experiences for your customers, you let them do the work. Just make sure you share the profits, or no one will want to play with you.


For more examples, from the stingy to the generous, check out customer-made.


Website: http://www.vodafone.nl/Prive/Vodafonelive/fifawk


b. Money talks: as co-creators get smarter AND realise how much they're worth, expect kick-backs for co-created goods and services to go up. If you don't pay a fair share, talented members of THE GLOBAL BRAIN will take their business elsewhere. So why not turn an inevitable development into a strength, handsomely rewarding the next Golden Tip, and creating the first CUSTOMER-MADE millionaire? The PR value and goodwill alone will be worth many times more


c. Intermediaries will reap riches: besides aforementioned 2TalkAbout.com, check out companies like Informative, Communispace, WaveMetrix, Buzzmetrics and MouthShut

who are helping to kick-start and manage the conversation and co-creation processes between 'producer' and 'consumer'. With traditional brands shit-scared to really open up to their customers, fearing the deluge of hitherto unanswered questions, complaints and suggestions, there's money in helping them get started in a controlled environment.




Subject: Getting Paid for the Homemade -- Monetizing user generated content

Category: Business and Money > eCommerce

Asked by: 5thgear-ga

List Price: $100.00 Posted: 12 Oct 2006 21:26 PDT

Expires: 11 Nov 2006 20:26 PST

Question ID: 773096


"Getting paid for the homemade"

I am researching websites that provide user generated content (e.g.,

YouTube) and how such sites are attempting to monetize the traffic.

In specific, I am interested in websites that are paying the creators

of user generated content. So far, I have concluded that most of the

payments are in the form of contests (e.g., win $1000 for the best

_ video). Some pay an amount based on votes by users. On the

other hand, some websites are (or are considering) paying a portion of

ad revenue to the creators of user generated content. The question I

would like answered is: (a) which user generated content websites are

paying the users that generated the content (I expect it is a small

number of sites); and (b) how are the creators of user generated

content being paid. I am less interested in the "one-off"

sweepstakes/contest/promotion model. I am more interested in sites

that pay a portion of ad revenue to the content creators and other

means (such as where the user created content is re-purposed or

printed out in some way that users would pay for it). If there are

sites that pay a portion of ad revenue, how does the model actually






Subject: Re: Getting Paid for the Homemade -- Monetizing user generated content

Answered By: easterangel-ga on 12 Oct 2006 23:50 PDT


Hi! Thanks for the questiion.


It might surprise you that there are lots of websites that have found

a way to share revenues based on their traffic. Here are some websites

and their compensation plans.


About.com Guide



Compensation Model:


B5 Media Revenue Sharing Plan


"100% of the first 100$, and 40% of remaining income, as well as

performance bonuses as they are rolled out) of the advertising income

in a timely manner (the first of the month after we receive payment"



Panjea Revenue Plan:




"Members are paid a percentage of the ad revenue from their pages, as

well as earning points for simply using the site. Additionally, you

can earn money by selling your music and videos in a Panjea store. The


Source: http://mashable.com/2006/06/07/panjea-myspace-with-revenue-sharing/


RateItAll Revenue Sharing Plan



Paid to Podcast








Adsense Revenue Sharing Programs


We now come to the greater mjority or bulk of the websites that we

have and it can be found in one link. The following link provides a

list of websites whose basic model is Adsense revenue sharing. In

these sites you are allowed to contribute content and earn by sharing

your Adsense ID.



Search terms used:

content revenue sharing

paid blogging opportunities


I hope this would help you in your research. Before rating this

answer, please ask for a clarification if you have a question or if

you would need further information.





Google Answers Researcher





Subject: Re: Getting Paid for the Homemade -- Monetizing user generated content

From: skirsner-ga on 05 Nov 2006 16:36 PST

Hi 5thgear-


I wrote an eBook on this topic, covering some of the sites that

Easterangel referred to, called `The Future of Web Video:

Opportunities for Producers, Entrepreneurs, Media Companies and

Advertisers.' It's available on href=www.lulu.com/content/497969>Lulu.com.


But part of it, a chart comparing the various sites that pay users who

upload video, is available free href=http://www.scottkirsner.com/webvid/gettingpaid.htm>here


Good luck!


Scott Kirsner

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